chanel handbags for sale

On the 1st and domestic senior experts, discussed China’s luxury goods luxury goods, and talk to the estrogen Department, the other thrown boasted: “China has a lot of luxury, but not luxury brand.” Think really so. Let us talk about what is luxury, from the perspective of economics, said that luxury goods refers to the ratio between the highest value and quality of products; from the perspective of marketing, said that luxury is also an intangible value and tangible value to the relationship between the ratio of the highest product. The luxury Luxury translated into the English meaning of Chinese is even more direct: the good, expensive, non-essential. In other words, for example, high-quality carat diamond, high-quality of the fur, priceless antiques, etc., belong to the ranks of luxury goods.

This way, China is really no shortage of luxury, we have our ancestors passed down through the porcelain, calligraphy and painting, there is a very low yield and good quality tea, hand-sewn, the incomparably lovely embroidery, as well as the world’s highest grade of cashmere and fur and so on. However, Even with so many types of luxury goods, luxury goods manufacturers are still no businesses could be called luxury brands, which also confirms the experts say: “Luxury brands can not be equated with luxury, extravagance and Goods-branded products can be called a luxury, but luxury goods manufacturers is not necessarily a luxury brand. ”

“Luxury goods” Made in China

China’s domestic luxury to rely on a considerable portion of resource consumption, precious stones, fur, cashmere, tea, furniture, all can be called in areas such as high-priced luxury goods, the reason why these categories of products can be called luxury goods, the decisive factor is the output of its rare that people buy these high-priced luxury goods is valued more the value of the product itself, rather than the brand added value. China currently has the brand value of luxury goods is not in the field of fashion apparel, but in tobacco and alcohol industries, such as Maotai, Panda smoke, in fact, they themselves are “scarcity value” type, but because of the brand has a a certain influence, so that the value of the original attaching a certain amount of brand value.

Resource consumption-based luxury goods in the field of luxury goods is only a small part of the need for more luxury brands in the manufacturing value chain and work hard, particularly in the luxury apparel category is most apparent. A leather handbag material, as marked with a hand-made label, and give the brand added value, you can sell more than ten million or even higher, but how much money to buy a cow before? Chinese-made luxury goods for the ability to completely do not doubt that many European and American luxury brands in China, OEM is already an open secret in the industry. While luxury brands are still turning a deaf ear to deny this, but many from the trade processing flow of cheap authentic brand in the market began to flow, equivalent to training and preparation luxury brands recorded a resounding slap in the face. However, even if of foreign luxury brands of clothing factory that China possesses the ability to make luxury goods, China’s dream of luxury brands are still elusive.
With the luxury of quality, but also a good brand image to do “packaging.”

China’s tea industry has been luxury goods industry generally that “very likely to be a luxury brand.”

Luxury brands drastic changes in the rules

Not long ago, Guo Degang German Wan Wah clothes shop opened in Beijing, called the main high-level customization. Chinese Tang suit store sale, suits of clothing cost about RMB 2180-11580 yuan, advanced custom plus embroidery is said to be astronomical, old Guo claimed Devon Chinese clothing is a luxury brand, a discerning eye will be able to see through, although the price with Louis Vuttion similar, But to say that product quality and brand value, there is not a level, Devon Chinese clothes shop at best be regarded as such a high-level tailor shops, can not it say can not be considered a luxury, not to mention luxury brands.

The concept of luxury brands is the tangible and intangible luxury brand image, brand identity, brand associations and other elements of the entire concept together. In other words, only with the luxury goods is not enough to allow consumers to create brand recognition and brand association is a key factor in luxury brands. Domestic apparel have emerged can be called the luxury brand products, which brand of external claims that “I am a luxury brand” and the lack of lung power for himself as a “luxury brand” label is only a brand marketing tool, rather than true luxury brand strategy.

Judging from the current form of the survival of the domestic clothing brand point of view, the sale of luxury goods in the domestic business and international luxury brands are a far cry from almost all domestic apparel brands have to rely on apparel product line is making money on accessories such as extension of areas of the development of very is limited. And mature, almost all of the luxury brands and vigorously develop peripheral products, and constantly expand the market, and even formed a sideline to support the main business model, while the domestic in the field behind a certain extent, restricted Chinese clothing brand into the possibility of luxury brands .

Today, the rules of international luxury brands are being changed, in addition, like Chanel, Cartier this historic brand is a true luxury brand, with cutting-edge designer brands such as represented by the young Alexander Wang, Philips Lim, also has been termed for the luxury brands. If you want to copy the domestic designer brands such success, we must have sufficient strength and luck, to obtain the support of the consortium behind the scenes, it now appears the most likely, is a talented woman had been Hermes fancy Jiang Qiong ears, she can become a building in China luxury brand’s first person of Chinese companies into the luxury brand with a far-reaching significance.

This entry was posted on Tuesday, March 9th, 2010 at 6:48 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.