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Here is the 1 yuan spike deductive RMB 888 costumes, a move to make the story of two million U.S. dollars

twitter site spokesperson is only birds, which show in the micro-Bo Yu, people published in a few words like bird twitter.

In 2009, because of Sina’s participation, the micro-Bo has become a hot, mouth actress YAO become a “bib” The Queen. Overseas, micro-Bo Web site Twitter has been a large number of companies as a marketing weapon. Has been repeatedly successful examples have been rendered list goes on, such as Dell using Twitter earned 200 million in revenues, I am afraid that the benefits are far behind the more than 2 million as simple as that, there are Web sites that sell shoes, Zappos, is also on Twitter pocketed the word of mouth.

“Bib” in popular

Micro-Bo, that is, less than 140 words in length, micro-blog. In the micro-blog platform, anytime, anywhere people can share their observations, pictures, links, text, etc. can be accessed through the Internet, SMS, MMS, 3G mobile phones for tasks without the need for the article title and the idea of an instant of inspiration can be easily release, was the spread of viruses Side-sharing.

In 2009, Sina began to micro-Bo Neice, and affectionately called “bib.” , And then start to blog a little like Sina, Sina Bo still micro-star line as a new product promotion labels, YAO Chen, Bingbing, as well as Kai-fu Lee Li Yuchun, Huang Jianxiang circles and stars became Sina’s first group of “Friends of the neck,” but also this product is less a political flavor, but much more entertaining and commercial.

This link in corporate marketing, micro-Bo presents with a completely different picture of the year blog. Blog at the beginning, companies talk about the mere mention that it is a “trouble” guy, most public relations marketing people thought that the less attitude.

Chanel In December last year, held in Shanghai, “Paris – Shanghai Series” a big show of the press conference, Hung took the lead in their own micro-Bo Sina posted a photo, the screen is a stage on the two chairs, as well as behind a Fan screen, with a 12 word “press conference like this a few fan-Screen”, just waiting Chanel designer Karl Lagerfeld to sit … …

In Hong Huang, the variety of different identities of people, are micro-Sina Bo on the live rounds from various angles in this Lian Zhouzhuan activities. After party after, “GQ” magazine fashion director Cui Dan, back to the hotel did not forget the activities of micro-Bo recalling many “Whatever You Want,” the moment, the concluded: “China still not Vanity Fair, but I have to play to the middle of the night , is not it? Do not install X by. ”

VANCL sophistication

Abroad, Twitter viscosity has also been an increasing number of businesses are concerned, Twitter and even developed a “brand channel”: Twitter inside the enterprise can build pages around the brand, while the formation of multi-brand group, gathered the same brand of fans. And enterprises through the platform can send a variety of new products, promotions information. In 2006 founded Twitter, many enterprises have been opened in the above plots. While domestic businesses keen sense of smell is also imitation learning, this form of micro-blog attempt to combine its marketing. VANCL is one of successful examples.

The VANCL micro-Bo, which can found in this rapidly emerging enterprise sophisticated treatment of the Internet: introduction of 1 yuan for a while RMB 888 original price spike activities to stimulate the buying of clothes fans fragile nerves, the next minute by way of gifts, and Latin America to YAO Chen and Xu Jinglei and other celebrities on the VANCL products interact. In addition, also see VANCL out selling clothes designers not only to tell the story behind the design, there are just three months, a small entry staff to express emotional feelings, strengthen the “Chicken Soup” image … …

“Our position is to use micro-Bo staff at different levels VANCL tone to tell the story.” VANCL LI Kim Hung, Head of Brand Management, said this approach to more than 4000 fans to become VANCL products and corporate culture of double fans.

Selected as a Nielsen report of the 2009 Internet top1 advertisers, VANCL passion for network marketing, no doubt, but compared to other online marketing tools, the current VANCL of micro-marketing is also not too seriously Bo. “After all, this is something new, there is no scale, but also difficult to assess the marketing effectiveness.” LI Kim Hung Tan said: “But we will always do this one, because in fact, when compared with the traditional marketing, micro marketing input Bo rarely, almost without any cost, only need to arrange for special people to do updates like micro-Bo. ”

Micro-Bo Rules

With the blog gradually into the winter, the micro-blog because the fast track approach, anytime, anywhere via mobile phone platform to publish, more exchange of sought after by the fashion tribe. Currently, however, Bo is still trying to micro-phase micro-enterprises through the promotion of marketing Bo on how to achieve their effects.

“I always hung in micro-Bo, for a company is concerned, your position is the need to listen to the voices of consumers, some companies mainly want to guide the consumer demand, they do not listen to their needs are. To tell customer what is good and what is bad, but do not educate customers, but to listen to customer needs. “Blogerlnsight founder Xueying site that the Micro-Bo-business marketing is a very useful way, they can and the other users to communicate, communication, and raise their ability to bring out a truly effective messaging, but also access to some of the emotional aspects of the product user feedback.

In terms of corporate marketing, micro-Bo + aggregation platforms such as the blog should be an excellent combination. Solely on the micro-Bo, the micro-Bo language to be anthropomorphic, with emotion; not only to promote the use of micro-Bo advertising, product information, do not use micro-Bo to record the daily running account, to ensure that the information has shared values, there are entertaining.

Of course, the enterprises should be good at using the micro-Bo retrieval tools, with the brand, product-related topics monitored to ensure that micro-Bo routine dialogue and institutionalized, normalized, obtain good suggestions from the fans, and timely feedback.

In addition, enterprises can also be guided through the micro-Bo fans to participate in the company’s activities and even the development of new products and going. To communicate with the fans in the process, enterprises should respect each user, do not lead to debate, we encountered a negative message, reply or statement can not be made rashly, it should first retrieve relevant messages, understanding of the situation and then contact the customer, the information must be transparent , true, including the discount information, or information on the crisis.

This entry was posted on Tuesday, March 9th, 2010 at 6:48 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.